U Campus

UCampus is an in-campus food ordering platform designed to simplify how students and faculty discover and order from on-campus food outlets. The 2023 redesign focused on improving usability, accessibility, and engagement by addressing key user pain points. Through extensive user research, surveys, and interviews, I identified major challenges such as difficulty locating food joints, limited accessibility features, and a lack of intuitive navigation. These insights shaped the foundation for a complete redesign aimed at making the experience faster, smarter, and more enjoyable for users while supporting in-house vendors.

The revamped interface introduced a modern design system with improved visual hierarchy, a refined color palette, and intuitive iconography. Key UX improvements included a simplified navigation flow, an interactive campus map, and an optimized ordering process for quicker access and reduced wait times. Accessibility was enhanced through better contrast ratios, readable typography, and responsive layouts for all devices. The result was a clean, engaging, and user-friendly application that successfully enhanced visibility for campus vendors and transformed UCampus into an efficient, inclusive, and design-driven platform.